As one of the largest video-sharing platforms, YouTube offers a unique platform for businesses to reach potential customers. The site’s users watch billions of videos each day, making it a great place to increase brand awareness and generate leads. YouTube ads can be delivered in a variety of ways, including before or during videos, in search results, or on the right sidebar of watch pages. Depending on the format chosen, ads can also be interactive with clickable cards or calls-to-action.
Why my views are not increasing on YouTube?
YouTube ads can be grouped and optimized for specific business goals, such as website traffic, product and brand consideration, local store visits, or app promotion. To help your YouTube ad stand out, Enhance Visibility with YouTube Advertising Views important to have an attractive thumbnail and a relevant video title that includes keywords that describe the content of your video. YouTube also allows you to include clickable annotations that encourage viewers to like, subscribe to, or share your video. YouTube is in the process of replacing these with cards, which can add additional call-to-actions and a link to your website.
Views on YouTube are more than glances – they’re an indicator of your audience’s interest and a critical measure of your brand’s consideration1. YouTube’s reach, technology, and audiences help you find the right viewers at the right time to tell your story and drive brand lift across in-stream, in-feed, and Shorts. And with Google AI-powered Video View Campaigns, you can get the most views for your budget across all YouTube ad environments.