Search engines are one of the main ways that people find content online. Search engines like Google present their results in an ordered list, and the higher up a page ranks, the more traffic it will tend to receive. This makes search engine optimization (SEO) a very important element of digital marketing.
Search Engine Marketing is the process of optimizing a website and its web pages to increase their visibility in search engine result pages (SERPs). This is done by improving the page’s relevance for certain keywords or phrases, and by building quality inbound links. While there are a number of different aspects to SEO, some of the most important ones include keyword research, link building, and site architecture optimization.
Technical SEO: Optimizing Your Website’s Structure and Performance
A common misconception about SEO is that it is a “magic bullet” that will automatically drive new customers to your business. In reality, the benefits of SEO are only achieved when it is used in conjunction with other digital marketing techniques, such as social media, paid search (like AdWords), and content marketing.
SEO is a long-term strategy that requires consistent work to achieve and maintain its effects. However, the rewards can be great for businesses that take the time to learn and apply the basics of SEO. When properly implemented, SEO can provide a steady stream of qualified traffic to your business that can lead to more customers and revenue.